Mina Perhonen Show ' 07 S/S Paris, France

This project is a scenography design for the Spring/ Summer 2007 Paris Fashion show of Japanese fashion designer Akira Minagawa. The show took for its space a gallery designed by Gustave Eiffel, which was reimagined alongside the Danish textile company Kvadrat. The space was designed to reflect the rapidly emerging Japanese brand “Minä Perhonen”, which translates to “I am a butterfly”. Minagawa has a deep passion for textile production and knitting techniques, and ultimately his dream is to create as many textiles as there are butterflies across the world. He takes pride in every piece, and aims to elucidate in each the drawn story of a dream.

For this scenography, the gallery space was transformed into a surreal yet poetic landscape of flowers scattered on snow. The gallery’s floor was covered in a soft white fabric punctuated with steel rods holding delicately knitted textile flowers. The models moved within this landscape in circular motions, as opposed to the linear trajectories seen in conventional fashion shows, creating a dream-like spectacle to endure in the spectators’ memory.