2006 Paris, France

Mina Perhonen Show ' 07 S/S

This project is a scenography design for the Spring/ Summer 2007 Paris Fashion show of Japanese fashion designer Akira Minagawa. The show took for its space a gallery designed by Gustave Eiffel, which was reimagined alongside the Danish textile company Kvadrat. The space was designed to reflect the rapidly emerging Japanese brand “Minä Perhonen”, which translates to “I am a butterfly”. Minagawa has a deep passion for textile production and knitting techniques, and ultimately his dream is to create as many textiles as there are butterflies across the world. He takes pride in every piece, and aims to elucidate in each the drawn story of a dream.

For this scenography, the gallery space was transformed into a surreal yet poetic landscape of flowers scattered on snow. The gallery’s floor was covered in a soft white fabric punctuated with steel rods holding delicately knitted textile flowers. The models moved within this landscape in circular motions, as opposed to the linear trajectories seen in conventional fashion shows, creating a dream-like spectacle to endure in the spectators’ memory.

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Mina Perhonen Show Lina Ghotmeh — Architecture FR01_03
Mina Perhonen Show Lina Ghotmeh — Architecture FR01_01
Mina Perhonen Show Lina Ghotmeh — Architecture FR01_02
Mina Perhonen Show Lina Ghotmeh — Architecture FR01_05
Mina Perhonen Show Lina Ghotmeh — Architecture FR01_04

Info + Press

Project information

Status
Completed
Location
Paris, France
Date
2006
Area
182 m²
Commission type
Private
Client
Mina Perhonen / Kvadra
Program
Scenography for a fashion show

Project team

Architect
Dorell.Ghotmeh.Tane Architects, Paris
Fashion design
Akira Minagawa (Mina Perhonen) since 1995
Stage direction
Yoshio Wakatsuki (DRUMCAN.inc)
Casting
Martin Franck
Hair
Stephane Lancien (Calliste)
Make up
Dee Dee (Calliste)
Press
Bureau Isabelle Roque, Paris

Published in

ICON Feb 07 2007
ICON (Uk)
Mina Perhonen Show Lina Ghotmeh — Architecture FR01_03
Mina Perhonen Show Lina Ghotmeh — Architecture FR01_01
Mina Perhonen Show Lina Ghotmeh — Architecture FR01_02
Mina Perhonen Show Lina Ghotmeh — Architecture FR01_05
Mina Perhonen Show Lina Ghotmeh — Architecture FR01_04